Media Wales & SWWMedia join forces

23.06.2017 Posted by Saranne DaviesSaranne Davies

Bigger, better, faster news for Wales

On the 15th March 2017, two of Wales’ media centres joined forces.

The objective – in order to provide unrivalled news coverage across South & South West Wales.

SWWMedia, home of the South Wales Evening Post, Neath Port Talbot Courier, Carmarthen Journal and Llanelli Star paired with Media Wales who are responsible for such iconic Welsh titles as the South Wales Echo, Western Mail, Wales on Sunday and the Celtic News series of publications, in order to bring the very best and latest news to readers across the region.

Both companies agreed that a bigger, faster and more powerful news and media system would insure that almost half the adult population in Wales were kept up to date with all the latest news, views and developments across the principality.

WalesOnline has consistently reported significant year on year growth and currently boasts a monthly audience approaching 4m unique visitors, reaching almost half of the adult population in Wales.

“Exciting Times”

Welcoming the change, South Wales Evening Post editor Jonathan Roberts said: “These are exciting times for our readers, our commercial partners and our journalists.

“WalesOnline is a success story in its own right, and its audience figures are hugely impressive.

“I am sure the change will be welcomed by the many thousands of people who currently visit the South Wales Evening Post website.  Especially those who have long called for a better user experience.

“WalesOnline will provide that and more.

“It will be a terrific platform for the hundreds of Swansea stories we produce each week”

“With improved navigation from the home page and enhanced channel pages to ensure as many of our great local stories as possible can be displayed”.

“Plus, for those unfamiliar with the WalesOnline brand, its smartphone app offers another easy route to the best stories from around Swansea Bay and across the country.

“For regular WalesOnline readers, they are about to experience a significant lift in the volume of stories from South West Wales, complementing its overall Welsh news package.

“All of which will ensure our advertisers benefit from more eyes on their brands, as part of a comprehensive commercial offering capable of reaching a local, national and international market.

To read the full story online click HERE