The way people search for businesses is changing.
No longer do your potential customers search only on traditional business directories, but they also take advantage of other sources of information including search engines, online maps and social media sites. The key to being found across all of these platforms is to ensure your business is accessible and consistent on as many of these platforms as possible.
The great news is that Business Broadcast takes the hassle out of this and gives you a solid foundation to your online presence, through something we call PACE.
P – Presence
We publish your business details across over 500 key directory, search, social and online mapping sites including Yell, Thomson, Google, Bing, Facebook and Twitter, as well as our own network of over 60 local news sites. This ensures your business can be found on these major search destinations.
A – Accuracy
We conduct an in-depth call with you, or a nominated individual from your business, to ensure all of your business details are correct. Our dedicated team will also help to enhance your profile, adding further content such as images, videos and special offers, subject to your needs.
C – Consistency
Your accurate business profile will then be distributed consistently across our network of sites, ensuring your key business details are the same on each. This ensures that search engines can find your business and will help improve your prominence in search results.
E – Efficiency
As part of your Broadcast, we will set up an account for you which will let you update your key business details across all of these sites from a single, easy-to-use dashboard. This takes away the need for multiple accounts to manage each listing and more importantly, saves you the time of having to update them individually as your business evolves.
Not only that but we’ll also use your new business profile to create a simple one page responsive website for you, along with your very own .co.uk domain name (if required). You can use this as the digital front door to your business, or if you already have a non-responsive website we’ll show you how you can use this to improve your customers’ experience when browsing your site.
Ultimately, Business Broadcast allows you to improve visibility and maximise the online reach of your business, giving you the potential to reach a huge audience of more than 40m unique users each month.